b2c e-commerce trust in redress mechanism …（b2c电子商务信任纠正机制u2026）.pdf

Informing Science InSITE - “Where Parallels Intersect” June 2003 B2C E-Commerce Trust in Redress Mechanism (Cross Border Issues) Chin Eang Ong Monash University, Bandar Sunway, Petaling Jaya, Malaysia ong.chin.eang@.my Abstract The rise of consumer concerns of trust issue in e-commerce is due to the fact that when disputes occur in the cross-border environment, what is the level of protections (redress) that is available and which juris- dictions that is applicable and enforceable. This paper discuss the issue that with the current three major redress mechanisms, Online Dispute Resolution (ODR), Country of Origin and Country of Destination. Yet, consumers trust still an issue. It is well recognized that Cross Border environment and Jurisdictio n that give rise to the concerns. This paper raises perhaps more important issues that relate to the gap and loop hole that be living in the three redress mechanisms and jurisdictions. Keywords : Redress, Online Dispute Resolution (ODR), Country of Origin, Country of Destination Introduction Technology and services from e-commerce already offer an enormous promising future to consumer with better information, new market choices and value of money in the electronic transactions. The po- tential of this electronic marketplace will not stop here but it will to develop and expand. However, e- commerce poses the same risks that happened in any marketplace, not everything has been positive for this online industry, where false advertising and frauds take places. In this electronic marketplace, in choosing electronic transactions, consumer demands the same level of confidence and trust in the traditional ma