完整的vi系统（Complete VI system）.doc

完整的vi系统（Complete VI system） First, the definition of VI VI (Visual Identity), generally translated into visual recognition in the CIS system is the most spread and appeal level. 83% of the external information that people perceive is reached through the visual channel. That is to say, vision is the most important and important channel for people to accept external information. The visual recognition of enterprise image is to change the non visual content of CI into static visual identification symbol, which is the most direct dissemination with the most abundant and diverse forms of application. Designing science and implementing favorable visual identification are the fast and convenient way to spread enterprise management idea, establish enterprise popularity and mold enterprise image. Two, VI application elements system design table 1. hospitality projects Conference, reception room, conference room furniture, ashtray, cushion, catering equipment, customer stationery. Commodities and packaging Packaging design, packaging, packing box, packing box, packing with the badge, envelope, sealed, paste trademark, tape, labels. 2. symbol class The company name signs, the appearance of the building, signs, outdoor lighting, neon lights, entrance indication, window display, active signs, road signs, monuments, all kinds of signs, dealers with all kinds of business signs, marking. 3. bill class Orders, bills of lading, bills, orders, bills, application forms, notices, confirmation letters, contracts, checks, receipts, etc.. 4. stationery category Special stationery, note, envelope, document paper, document bag, letter of introduction, etc.. 5., clothing category Mens and womens work clothes, uniforms, work caps, ties, ties, handkerchiefs, ties, pins, umbrellas, handbags, etc. 6. prints Stock, annual report, company list, investigation report, running newspaper, company resume, general situation, certificate of merit and so on. 7. mass media Newspaper advertisement, magazine