如何成为交易谈判的赢家（How to be the winner of the transaction negotiation）.doc

如何成为交易谈判的赢家（How to be the winner of the transaction negotiation） Principles of negotiation A good negotiator, first of all businessmen must be smart, we must realize that negotiations are not endless bargaining, nor is it outrageous, unreasonable. The negotiations should be mutually beneficial, no conclusive victory, the success of the negotiation of each party is the winner, negotiation should be based on both sides (or parties) to seek common interests of the process, in this process, each party is eager to meet the needs of direct and indirect need, but must take into account the opposition the negotiations to be successful. The reason why we call the other party adversary rather than adversary is obvious. Just as what Lun Lun said, if we can turn an enemy into a friend, we shall be victorious.. The ability to turn a negotiating rival into a friend is the trick of an experienced negotiator. Mutual benefit in the negotiations is that parties to their own needs, and then explore each others needs, and then meet with each other for common and feasible ways both sides need to meet their own needs and conditions; prediction of other needs should become the negotiation center, regard each other as the solution to the problem, not only to each other to moderate, and the principle of adhere to the facts and truth, the opposite situation, change to work together together, in the high efficiency, coordinated interpersonal relationship, to reach an agreement. A rainy day before negotiation No one can deny the importance of the negotiating climate to its success or failure, and will consciously create the right atmosphere for negotiations so that business transactions can proceed smoothly. Before speaking, preparation is divided into two steps: first, clear up your ideas, and then write down the main points of conversation in case you forget them. Two, do good material preparation. Including the collection, collation of relevant documents, information, information, and the c