从朴秀秀饰品加盟店经营实战谈店铺促销管理(From Pu Xiuxiu jewelry store operating actual talk about shop promotion management).docVIP
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从朴秀秀饰品加盟店经营实战谈店铺促销管理(From Pu Xiuxiu jewelry store operating actual talk about shop promotion management)
从朴秀秀饰品加盟店经营实战谈店铺促销管理(From Pu Xiuxiu jewelry store operating actual talk about shop promotion management)
At present, the terminal promotion has become the brand products win the market, win the heart of consumers a big tool. Shop terminal promotion plays a very important role in improving store turnover, promoting the circulation of goods in the shop and increasing the vitality of the shop. At the same time, shop sales can encourage non buyers to buy this brand of goods, encourage existing buyers to buy more of this brand of goods, and deepen their feelings with the brand in order to achieve a two pronged effect. In this paper, South Korea Pu Xiuxiu jewelry to join chain operations of the successful marketing experience to talk about how to store promotion management, to help Pu Xiuxiu joined the chain and other jewelry shop operators to grasp business opportunities, to win market share.
Recognize yourself, goals, and objectives
Shop sales promotion, first of all, to bosom friend, that is, recognize what is the goal of promotion, rather than for promotion and promotion. In many of the jewelry brands, although Pu Xiuxiu jewelry industry group as Asian Girl Jewelry expert, has more than 100 branches worldwide offices, more than ten thousand outlets, has strong background and experience of transnational operations, with strong brand appeal and competitiveness in the world, but for China jewelry market, but can only be regarded as early involvement. Therefore, Pu Xiuxiu jewelry franchise system attaches great importance to the brand in the market China system promotion, promotion can be as an effective component of brand promotion, but also can improve the immediate single store sales, and naturally to the. Pu Xiuxiu jewelry store in brewing at the beginning of each promotion planning, in addition to the general goal of clear brand promotion and instant sales, will first define the specific purpose when the promotion, to attract customers and establish the target store
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