品牌服饰促销计划（Brand apparel promotion plan）.docVIP

品牌服饰促销计划（Brand apparel promotion plan） Investigation and analysis of clothing market in Jinan Brand survey. Jinan market brand status survey, the current national brand Shanshan, YOUNGOR and local brand market share in the forefront of REDCOLLAR pin arrangement (no foreign brands). Consumers have high degree of brand preference in Shanshan brand. Very few consumers brand loyalty, market performance is better with a high degree of brand preference: including YOUNGOR, Shanshan, red etc.. Some consumers in mind, ideal brand preferences and the actual purchase of brand has a certain gap. Jinan consumers in the province of brand recognition generally poor image, more superstitious Jiangsu and Zhejiang provinces and imported brands, the groom suit must talk about consumer awareness of origin. Groom brand has certain popularity, these consumers are mostly secondary and secondary school students, young and middle-aged women, enter the market, should pay attention to the target consumer groups. Consumer purchase survey. Many factors influencing consumers to buy suits are price, brand preference, wearing comfort, appropriateness, fashion, style, color, fabric. Consumers buy suits priced 1000~1500 yuan, accounting for 60~70% of the purchase crowd. Channel and terminal survey. Jinan has a large urban area, a large population density and a number of commercial centers. The channel strategy of franchised stores should also consider the problem of channel coverage. In the Jinan market environment survey, near the Ginza, peoples shopping malls, Hualian near the city, is suitable for the grooms suit, the establishment of a good store location. In store, channel operation mode is difficult. Jinan market sales of suits about 210 thousand pieces (sets). Service survey. Free dry cleaning service acceptance is high, but also by the Jinan dry cleaning market is not standardized, consumers dissatisfied with the machine, and establish a unique service system in Jinan market, further service