开店指南（Shop guide）.docVIP

开店指南（Shop guide） First, the importance of direct store management Direct store is the favorable place for companies to establish a corporate image and brand image, is the direct source of profit and information and is the platform to communicate with consumers, is the store model, is the staff training base. Two, direct store management objectives and Strategies Through advanced store management techniques and techniques, so that the direct store store to achieve first-class store image, to create the maximum sales, and establish long-term good cooperation with consumers, Guan 3?. Three, direct store management operation system Clear straight shop management responsibilities and assessment standards, the development of restrictions. Four, direct sales team building Direct store sales staff relatively high quality requirements, so we must choose the most stable shopping guide staff, direct store team. As a direct store staff, in addition to general requirements, the following three points should pay special attention to: 1 there should be proactive, work enthusiasm and the spirit of never yield in spite of reverses As the direct store, the store image, inventory and other issues are more prominent, but also need to continue to follow up, coupled with the increasing number of promotional activities, it is easy to guide people under pressure tired and slack. Therefore, it is very important to keep a positive working attitude. 2, be creative Neither sales nor selling skills will remain the same. As in the first line of the guide, can complete the sales target, promotion plan and daily, largely depends on how he will approach the company and the basic requirements for creative terminal, which requires continuous research of customer guide, in-depth discussions, will be targeted to sales, as a fashion designer as the same concept can design different styles for different customers fashion, instead of the production line, the same. 3 to have strong communication skills and