营销管理中企业变革要适度之三（Enterprise management should be moderate three in marketing management）.docVIP

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营销管理中企业变革要适度之三（Enterprise management should be moderate three in marketing management）.doc

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营销管理中企业变革要适度之三（Enterprise management should be moderate three in marketing management）

营销管理中企业变革要适度之三（Enterprise management should be moderate three in marketing management） (two) change thoroughly, to extermination, leaving troubles. Changes in the enterprise must be thorough, or leave future trouble, we must thoroughly change the factors that are not conducive to enterprise development; not to give up halfway. Otherwise, even if you spent a lot of energy to change, only in the short term or on the surface to achieve the goal, but a long time, these adverse factors will slowly grow and spread, it will enable the enterprises to do before efforts wasted. Lets take an example that everybody knows. The grass, if youre not uprooted, so before long, will start to grow, to spread. And affect the growth of crops. These weeds is the cancer, if the enterprise in the transformation, is not completely clear, then after a period of time, they re growth, stable development and influence the enterprise to expand the body, their vitality is strong. The ancients have poetry as evidence: wildfire burning, spring breeze born again. Maanshan Steel Corp is one of the nine steel enterprises in China, and its economic benefits have been in the middle and upper levels of the iron and steel enterprises. In June 1993 for the restructuring of Magang Limited by Share Ltd, has become Chinas only outside the public offering of shares of the enterprise, not only obtain a billions of capital, and the enterprise health and education, housing and other heavy social burden from the enterprises, but the profits dropped sharply in 1993 the company achieved a profit of 1 billion 560 million yuan; 21 million 530 thousand yuan in profits in 1995 and in May of that year, there has been a loss; while the 1-2 months of 1996 losses of up to 31 million 830 thousand yuan. In the same industry, the position dropped from fourth in 1993 to twenty-seventh in 1995. The reason is that the corporate governance structure of the enterprise is imperfect and the change is not complete. Although Masteel has