补血产品,应在营销中增值（Blood products should be value-added in marketing）.docVIP

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补血产品,应在营销中增值（Blood products should be value-added in marketing）.doc

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补血产品,应在营销中增值（Blood products should be value-added in marketing）

补血产品,应在营销中增值（Blood products should be value-added in marketing） Introduction: A successful Jewish businessman asked his son, how much is this stack of copper worth? The son replied, one dollar.. The merchant then asked, what about turning the brass into a doorknob? 10 dollars. The son replied. This is the success of many Jewish businessmen who add value to their products. I planned the Yunnan green wine originally 7 yuan a bottle, is a kind of Yunnan is not a selling point of wine, only wine as a selling point to marketing, unless you put in a large amount of money, otherwise, it is difficult to make peoples impression. What do you want to sell? The author later thought that the biggest feature of Yunnan is that there are many nationalities, and there are 26. Yes, the nation is the selling point. What is the selling point of that nation? Ethnic customs, ethnic customs is the most attractive place in Yunnan. Yes, Yunnan green wine on the national customs as a selling point, a cup of Yunnan green wine, taste 26 ethnic customs, so Yunnan green wine is the most amorous wine, and then drink green wine, customs. This is a very interesting interest point, the price from 7 yuan per bottle to 78 yuan per bottle. This is the author advocates value-added marketing, that is, the inherent value of the product itself can not cause the absolute or relative consumer desire to buy, through marketing planning so that value-added products in the marketing process. The value of marketing a lot of cases, such as: it is the treatment of constipation has become value-added Paiduyangyan, originally melatonin and value-added become. The core of value-added marketing lies in: 1, attract the target population as much as possible to consume the product; 2, consumers are more willing to accept the product; 3, only pay relatively little cost, can cause consumer desire to buy; 4, consumers are willing to buy the product at a higher price. First, blood products are necessary to increase value A ma