室内温水游泳池消费者行为与满意度之探讨以台南.PDFVIP

室內溫水游泳池消費者行為與滿意度之探討 -以台南縣佳里鎮為例 Indoor warm water swimming pool consumer behavior and the degree of satisfaction discussion 湯承穎 Tang, Cheng-Ying 真理大學 劉鎮豪 Liu, Zhen-Hao 真理大學 薛盛鴻 Xue, Sheng-Hong 真理大學 劉建麟 Liu, Jian-Lin 真理大學 摘要 本研究主要探討台南縣佳里鎮室內溫水游泳池消費者對游泳池 滿意度與考量選擇行為之間的影響。 本研究對象以台南縣佳里鎮內所有室內溫水游泳池之消費者為 研究範圍。其母體為台南縣佳里鎮共 3間室內溫水游泳池之消費者。 問卷多採用定點式發放，共發放 600份問卷，有效樣本 583份，有效 樣本回收率 97 ％。本研究問卷各構面為：（一）設施管理（二）人員 服務（三）場館規劃（四）價格促銷。本研究以 SPSS12.0 for Window 中文套裝統計軟體做為分析工具，並利用敘述性統計、信度分析、因 素分析、獨立樣本 T 檢定與單因子變異數分析的方式進行資料分析。 關鍵字 ：消費者行為、消費者滿意度、室內溫水游泳池 Abstract The purpose of this research was to investigate the consumer satisfaction degree between the influence of consideration choice behavior of Tainan County Jali Town indoor warm swimming pool consumers. This research object as all consumers of indoor warm swimming pool of Tainan County Jali Town. The research substance were consumers of Tainan County Jali Town altogether 3 rooms of indoor warm water swimming pool. The questionnaire was used the fixed-point type provide. Altogether provides 600 questionnaires, effective sample were 583 portions, effective sample returns-ratio 97%.This research questionnaire each structure surface is: (1) facility manages (2) personnel service (3) facility plan (4) price promotion. This research were used The SPSS for Windows 12.0 Statistical Package including Descriptive Statistics, Factor Analysis, Reliability Analysis, Independent-Samples t Test, One-Way ANOVA to analyze the collected data. Key words: consumer behavior, consumer satisfaction degree, indoor warm water swimming pool 緒論 一、研究背景 游泳是一種結合陽光浴、空氣浴、水療浴為一體综合體育鍛鍊運 動，由於是一種全身的肌肉運動，可使肌肉發展均勻，強化肌力與肌 耐力，而游泳是在水中