电子商务（双语）chapter1.pptVIP

 Electronic Commerce (Eighth Edition) Gary P.Schneider Chapter 1: An Introduction to Electronic Commerce Learning Objectives What electronic commerce is and how it is experiencing(经历) a second wave（第二次浪潮） of growth with a new focus on profitability (收益率) Why companies concentrate on revenue models (赢利模式) and the analysis of business processes(业务流程) instead of business models (商业模式) when they undertake electronic commerce initiatives (开始) Learning Objectives Cont’d How businesses use value chains (价值链) and SWOT analysis to identify(识别) electronic commerce opportunities（电子商务的机会） The international nature(国际化性质) of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale（全球范围） Key Terms activity 业务活动 business model 商业模式 business process 业务流程 business unit 业务单位 business-to-business (B2B) 企业间 business-to-consumer (B2C) 企业与消费者间 business-to-government (B2G) 企业与政府间 consumer-to-consumer (C2C) 消费者间 commodity item 商品 company 公司 culture 文化 e-procurement 电子采购 Key Terms Cont’d electronic business 电子商务 electronic data interchange (EDI) 电子数据交换 electronic fund transfer (EFT) 电子资金转帐 firm 企业 flat rate access 固定费率访问 hierarchical business organization 等级制企业组织 industry 行业 industry value chain 行业价值链 law of diminishing return 边际效益递减 localization 本地化 Key Terms Cont’d machine translation 机器翻译 market 市场 merchandising 零售推销 network economic structure 网络经济结构 network effect 网络效应 primary activity 基本活动 procurement 采购 revenue model 盈利模式 shipping profile 运输规格 strategic alliance 战略联盟 Key Terms Cont’d strategic business unit 战略业务单位 strategic partner 战略伙伴 strategic partnership 战略伙伴关系 supply management 供应管理 supporting activity 辅助活动 SWOT analysis SWOT分析 telecommuting 远程办公 telework 远程工作 trading partner 贸易伙伴 transaction 交易 Key Terms Cont’d transaction cost 交易成本 value-added network 增值网 value chain 价值链 value system 价值系统 vertical integration 垂直一体化 virtual community 虚拟社区 virtual company 虚拟企业  Part one Electronic Commerce: The Secon