谭浩强《C程序设计》chapter6.pptVIP

Electronic Commerce Chapter 6: Online Auctions, Virtual Communities, and Web Portals Learning Objectives In this chapter, you will learn about: Origins and key characteristics of the seven major auction types Strategies for Web auction sites and auction-related businesses Virtual communities and Web portals Key Terms ascending-price auction 出价逐升式拍卖 auction consignment service 拍卖委托服务 auctioneer 拍卖员 bid 出价 bidder 出价人 consumer-to-business 消费者企业间电子商务 descending-price auction 出价逐降式拍卖 double auction 双重拍卖 Dutch auction 荷兰式拍卖 English auction 英式拍卖 Key Terms escrow service 代管契约服务 first-price sealed bid auction 密封递价最高价拍卖 group purchasing site 集体采购网站 intelligent software agent (software robot or bot) 智能软件代理 liquidation broker 清算经济公司 lock-in effect 锁定效应 minimum bid 出价的起价 minimum bid increment 出价的最小增价 monetizing 货币化 online community 在线社区 Key Terms open auction (open-outcry auction) 开放式拍卖（开放出价拍卖） open-outcry double auction 开放出价双重拍卖 private valuation 预估价 proxy bid 委托出价 reserve price (reserve) 保留出价（保留价） reverse auction (seller-bid auction) 逆向拍卖（卖方出价拍卖） reverse bid 逆向出价 sealed-bid auction 密封递价拍卖 second-price sealed-bid auction 密封递价次高价拍卖 Key Terms shill bidder 雇佣出价人 snipe 狙击 sniping software 狙击软件 third-party assurance provider 第三方担保者 Vickrey auction 维氏拍卖 virtual community 虚拟社区 virtual learning community 虚拟学习社区 Web community 网上社区 winner’s curse 胜者的苦恼 Wireless Application Protocol (WAP) 无线应用协议 Yankee auction 美式拍卖 Origins (起源) of Auctions(拍卖) In an auction (Sotheby, Christie) Seller offers an item for sale, but does not establish price Bidders (出价人) Potential buyers Bids (出价) Prices bidders are willing to pay for an item Private valuations (预估价) Amounts bidders are willing to pay for the item. Origins (起源) of Auctions Auctioneer(拍卖员) the whole auction process is managed by an auctioneer. Shill bidders (雇佣出价人 ) In some auctions, people employed by the seller or the auctioneer can make bids on behalf of the seller. Can artificially inflate (使膨胀) the price of an