直入人心的八大说话技巧（Eight straight into the heart.）.docVIP

直入人心的八大说话技巧（Eight straight into the heart.） Selling words is actually the process of persuading a salesman to change his point of view through information transfer. How can you let the other person change his attitude? The most effective way is to seize the psychological needs of the other person, use psychological needs to formulate persuasion strategy, so as to change his attitude. For the level of human needs and needs, see Maslows hierarchy of needs. The task of selling words is actually a way of selling a symbolic, satisfying persons mind that is often implicit in the subconscious. Clever selling is aimed at persuading the subconscious of the subject and turning the subconscious into a motivation. So you know in fact sell beer selling culture, selling Coca-Cola actually sell is dynamic and authentic, sell tickets, insurance is sold in the future expectations. Consumer behavior, consumer behavior depends largely on the hidden in their psychological needs, and the sales technique and combine these psychological needs, will impress them, let them change the attitude. Top selling words: Security People are always seeking advantages and disadvantages, and the sense of security is the most basic psychological needs, and the sense of security to convince customers is the most commonly used sales. This kind of persuasion can be seen everywhere, for example, insurance sales, the operation is basically from the security as the starting point to convince. In car sales, the safety system for this car is very effective in ensuring the family in transit, and it must be a strong argument for those who buy cars. For example, sell a house, the customer said that prices, housing prices, capital shrink, it is better to invest in housing safety. For example, sell equipment, say, buy this device, you can make the customer experience better, attract more customers, and if you do not buy, your competitors will buy, you will rob your customers. The opposite of security is fear. If the