竹林众生更名——中国企业品牌命名及战略失位营销（The name and strategy of Chinese enterprise brand name and strategy lost marketing）.docVIP

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竹林众生更名——中国企业品牌命名及战略失位营销（The name and strategy of Chinese enterprise brand name and strategy lost marketing）.doc

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竹林众生更名——中国企业品牌命名及战略失位营销（The name and strategy of Chinese enterprise brand name and strategy lost marketing）

竹林众生更名——中国企业品牌命名及战略失位营销（The name and strategy of Chinese enterprise brand name and strategy lost marketing） Accidental introduction -- Tuesday, 17 April 2007, afternoon. Because the wind is hot cold, walk into a pharmacy, half a day prepare to leave the drugstore, because of turn a circle, did not find oneself want to buy cold medicine - bamboo forest living beings double yellow connect. But still unintentionally asked the clerk: you dont have any bamboo creatures? Clerk: yes! Then I took out a pair of double - yellow - linked packaging that I just saw. This is! I take a look, is it too long to acquire bamboo forest sentient beings? Because I havent paid attention to the bamboo forest for a long time, there is no reason why I cant let it go. Go back to your home and check out the website of tai lung pharma. On March 24, 2006, the company was officially renamed henan tailong pharmaceutical co., LTD. Thats it! After the disillusionment, a reflection, but still no solution. Why are some Chinese companies lacking in brand promotion? Why does the change of name change, change of mark, change of bag often happen? Chinese companies are so interesting! Think IBM, panasonic, the worlds best brands can consistently put their brand in the first place? Because of this confusion, I have a desire to solve the mystery, but let me down! For some of the brand information demands, delivery and other behaviors of tai long, which I often refer to as brand behavior, I am really confused and regrettable! Too many enterprises in China are playing the brand lost strategy! Why is that? Hainan Mazdas third bid, in a few new cars, the original brand logo squash, give my feelings - Mazda is really oneself is squashing oneself. Why is a good logo applied in such a casual way? Know: the logo is like the eye of a brand. If there is inflammation, you will be confused and even lost. Brand lost! My delusions -- For henan bamboo beings pharmaceutical co., LTD. Was renamed henan gene too dragon pharma