企业内部竞争的管理策略（Internal competition management strategy）.doc

企业内部竞争的管理策略（Internal competition management strategy） The introduction In the process of production and operation of the enterprise, especially in the development of new products, there are often problems of internal competition. Enterprise top managers for some of the enterprise internal competition attitude is quite complex, because the internal competition will make contradiction between departments, to a large number of repeated funded and low profit is lack of a clear strategic direction, so when asked whether they allow internal competition exists in the company, many top managers have a negative attitude. Controlling internal competition, however, would also have huge benefits. First, internal competition generates flexibility. The rapid development of science and technology and uncertainty makes many carefully designed business plan become meaningless, in order to avoid risk, many enterprises in the RD department at the same time, using different techniques to develop and try out different marketing channels, and between departments are encouraged to use different ways of working methods for the enterprise to provide because of the flexibility of the market, the rapid changes in technology need; Secondly, internal competition can promote the generation of new ideas. Large companies after years of successful management and formed some inherent inertia or inert system rigidity hindered the generation of new ideas by introducing internal competition mechanism can provide a channel to encourage new ideas appear make enterprises grasp new development opportunities; Third, internal competition can motivate the team members to work harder and more passionately. Therefore, top managers must have correct understanding to the pros and cons of internal competition, can according to the actual situation of enterprises, to take prudent and sensible ways to treat it, and in the presence of internal competition, find out an effective management method. This paper analyzes