企业新产品开发的用户合作模式（User cooperation mode of new product development）.docVIP

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企业新产品开发的用户合作模式（User cooperation mode of new product development）.doc

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企业新产品开发的用户合作模式（User cooperation mode of new product development）

企业新产品开发的用户合作模式（User cooperation mode of new product development） On the user cooperation mode of enterprise new product development / 11:19:50 providence international planning master network popularity: 2011-5-10 108 At present, there exists a situation of relative surplus and insufficient consumption in Chinas commodity market. This performance for certain products varieties of excess production capacity, inventory backlog of serious, coupled with the access of foreign products, the market competition is intense, many small businesses or the famous brand product being knocked out, situation very difficult. On the other hand, there are a few products that are in short supply. This situation shows that our economy has already said goodbye to the shortage economy, the market demand has diversified tendency, the user has the option to the commodity. Therefore, according to market demand of different varieties, functions and grades of products, the new products which are favored by the majority of users are the requirements for the survival of enterprises. At the same time, because the market is changeable, the market user demand is also continuously to higher level evolution. Therefore, it is not guaranteed that the products will sell well for a period of time. In this sense, new product development is the inevitable requirement for enterprises to seek long-term development. This means that as the market is dynamic and continuous change, so the development of new products and adapt to the demand of the market enterprise is dynamic, namely the enterprise according to the changing market, the market demand for new product development as a management task of itself, rather than as a continuous process of new product development. This is the market economy condition the enterprise actively participates in the competition request, also is the enterprise survival and the development request. 1. Analysis of the failure factors of new product development Generally speaking, t