企业战略及营销乱象之企业培训三――在泛创意时代的边缘（Enterprise strategy, and marketing of chaos training three - at the edge of the pan creative era）.docVIP

企业战略及营销乱象之企业培训三――在泛创意时代的边缘（Enterprise strategy, and marketing of chaos training three - at the edge of the pan creative era） Wave of creative economy has worldwide up step by step, the total value of the global creative economy is 21.608 trillion yuan, Chinas creative industry development is relatively fast, value of 404 billion yuan in 2005, estimated velocity growth to 15% a year, but in actual and in the operation of the creative thinking, Chinas most enterprises still exist many problems, one of the most common but most deadly problem is a mean to action to difficult and also stay in pure creative level, the market consumption era, show unusually strong demand for generic creative value. What is a simple idea, and what is a generic idea? Simple ideas mainly refers to a single product or service function consideration and elucidates, this function only focus on the characteristics of consumers of a reasonable demand, this feature may be dominant, can be hidden, but this feature is not within the scope of a certain amount of time to maintain relatively durable consumer demand, there may be only on tiny demand worldwide. Based on this function or the idea of further extension, its thinking and thinking are basically confined to a moment, limited to a point, and show some novelty in actual action. Creative performance, more is the value of the characteristic of each consumer era demand based on the value of a product or service is different, so the types and characteristics of creative also will present different forms, after entering into the generation and consumption compared with the former consumption age for simple features of operation and differential marketing at the creative level, must break through the confine of simple features and benefits, even the shackles, the simple ideas into creative, the generic ideas are mainly based on consumers in the lifestyle of different needs, integrate and then consider what the demand in the whole space show customer va