灵感是如何扼杀,然后吞噬掉创意的.docxVIP

For creatives, the definition of the word inspiration has lost its meaning. 因为创意，灵感这个词的定义已经失去了它原来的意义。Its no longer a spark of intuition to solve the uniqueness in a problem, but a search for the current and complacent solutions created by others.它不再是迸发解决问题的直觉的唯一火花，而是探寻他人创造的一个通用的、得意的解决方案。As a creative collective the term inspiration has driven us to become lethargic to the realities, foundations, and intentions of our chosen craft.作为一个创造性的集体，“灵感”驱动我们对选择工艺的现实、基础、意图变得昏昏欲睡。The misinterpretation of inspiration is bred into our culture. 对灵感的误解早已渗透到我们的文化中。In school we are taught by the examples of others, given information to digest and remember, instead of being handed problems to analyze and interpret on our own. 在学校里，我们被传授的是他人的例子，消化和记住的是被给予的信息，而并非是亲自去分析和解决问题。As children we are taught to fear failure and to learn from the mistakes of others instead of experiencing them first hand. 作为一个孩子，我们被教导害怕失败，从别人的失败者吸取经验教训以避免亲自去经历它。Many times curriculums centered around creativity and exploration are pushed out of the way to make room for ones rooted in practical application and applied theory. 许多时候，创造力和探索被T出课堂的主题，为那些扎根于实际的运用和理论腾出空间。An example of this logic is painfully evident in design schools that focus more time on learning design applications than nurturing creative exploration and development.这种现象的一个例子是：逻辑学是设计学院的明显伤痛，在学习设计中的运用上所花费时间远远高于培养创造性的探索和发展上。The reality is that its easier to be inspired than it is to create an original idea and we are hardwired to take the path of least resistance. 现实情况是，受它的影响比创造一个原始的想法更省力，因此我们通常选择固有的阻力最小的路径。Its easier to jump onto a design inspiration gallery site than it is to sit down with a blank sheet of paper and a pencil. 投身到充满设计灵感的画廊中比安静坐着面对一张白纸和一只铅笔更容易。Its easier to follow a pattern than it is to test-drive new options. 遵循一套模式比自己去测试新的选择更容易。Its easier to copy a style or idea that works than try something that might miss the mark or outright fail. 抄袭一种风格或想法更有效，尝试新的东西也许会偏离目标甚至彻底失败。Above all, its cheaper mentally for us to rally around whats alread