关于英语广告语言探究.docVIP

关于英语广告语言探究【摘 要】广告在现代社会已变得日趋重要。在全球化的过程中,英语已成为国际性的语言。英语广告便走进了人们的生活,并且影响着人们的思维方式,价值观念以及生活方式。由于英语广告在我们的社会生活中有着很重要的地位,所以我们应该了解英语广告以怎样的方式将广告信息传达给消费者。广告的普遍使得一种特殊写作文体出现了-广告语。广告语是一种具有直接影响力和快速说服力的文体。不论广告采用哪种推销策略,语言的角色是最重要的。广告英语不仅丰富而且有特色。本文旨在通过对英语广告的语言分析总结出关告英语在语音、词汇、句法、修辞上的语言特点。 【关键词】英语广告语;语音学;词汇学;句法学;修辞 A Linguistic Analysis of English Advertising [Abstract] Advertising is growing increasingly influential throughout the world. The wide use of advertising has created a special style of writing―advertising language. Advertising language is a style of immediate impact and rapid persuasion. Whatever the promotive strategies advertising takes, language is the main carrier of message all along. Advertising English has its own unique language feature and enduring charm. This paper aims to present an analytical study of the language features in terms of phonology, vocabulary, syntax and rhetorical devices. [Key Words] English advertising language; phonological; morphology; syntax; rhetorical devices 1. Introduction With the quick development of technology and commercial economy, the design and types of advertisement vary greatly. In the mean time, the social effect that advertisements play attracts more and more attentive eyes in the society. It is obviously seen that advertisement makers put great effort in the use of language, which becomes more and more delicate and offers much for thought. Advertising language, considered as having interactional function, does not merely inform the customers about what are sold, but also to attract the customers? attention so that an act of purchasing will expectedly follow from the language expression. Thus, it is evident that the advertisers attempt to establish a good social relationship with the customers. Therefore, the charming specialty and exquisite form of advertising language contribute considerably to the selling of products. The study and analysis of advertising language, as well, becomes a new item for language lea