如何写好广告的标题（How to write the headline of an advertisement）.docVIP

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如何写好广告的标题（How to write the headline of an advertisement）.doc

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如何写好广告的标题（How to write the headline of an advertisement）

如何写好广告的标题（How to write the headline of an advertisement） How to write the headline of an advertisement? If you write a good title, you can almost believe you have a good advertisement. But even the best copywriting doesnt remedy a bad headline. - - John Kepler Your ad must fight for attention. When you read magazines and newspapers, you will ignore as many ads as possible and only read a small portion of the ads you are interested in. Although a large number of ads you skipped are selling to you, you may be interested in the product. The reason why you dont want to see so much advertising is simple: there are so many advertisements that they are trying to attract your attention. And you dont have enough time and hobbies to read them all. Thats why you, as a copywriter, have to try to get your ad to attract attention. Whether your ads are running in magazines, on television, or in the mailbox, theres so much to draw attention from your readers in the race. For example, a recent metropolis magazine contains 275 ads, while a recent New York Times has 280 AD and 4680 classified ads. Every year, American companies spend more than $20 billion on advertising, mass media, newspapers, and other publications. To make matters worse, your ads are also competing with magazines and newspapers, as well as reading materials that are on the readers desk and filled with his mailbox. Direct mail advertisers know that direct letters attract readers only 5 seconds, and if the reader scans the mail for 5 seconds without causing any interest to him, he will throw it into the wastebasket. Similarly, a print ad has only a few seconds to attract its attention before the reader passes it. In the advertisement, attention is the title of the job. He also said a new title in 10 times the sales growth caused by an example of a ready-made advertising. So what determines the success or failure of the title? Many copies fall into the trap of faith, playing word games, puns, and a copy of Cute. But t