战略经济(竞争分析)12-长期竞争优势.pdfVIP

Economics of Strategy Besanko, Dranove, Shanley and Schaefer, 4th Edition Chapter 12 Sustaining Competitive Advantage Slide show prepared by Richard Ponarul California State University, Chico Sustaining Competitive Advantage In a perfectly competitive market, price competition will ensure that competitive advantage will not be sustained Even without perfect competition, sustaining competitive advantage is not easy Rivals can imitate a successful firm’s products or neutralize the firm’s advantage through new technologies, products and business practices Sustaining Competitive Advantage Some firms have been successful in sustaining their competitive advantage (Coca-Cola, Dell Computers) Others have allowed their competitive edge to erode under pressure from their competitors (Dominick’s Pizza, Silicon Graphics) Perfect Competition and Competitive Advantage In a perfectly competitive industry where firms are price takers, competitive advantage does not exist Even when the product is not homogenous (and varies on a cost-quality continuum), dynamics of perfect competition can work The Perfectly Competitive Dynamic The Perfectly Competitive Dynamic The efficient frontier is the theoretical boundary that no firm can cross Free entry and costless imitation will force all the firms to move to the tangency point and the economic profit will be zero Sustainability with Monopolistic Competition In monopolistic competition, firms sell horizontally differentiated products to consumers who differ in their tastes Each seller faces a downward sloping demand curve due to product differentiation and sets the price above marginal cost Sustainability with Monopolistic Competition Entrants can sli