3g到来后的移动通信渠道策略思考（The strategy of mobile communication channel after 3G coming）.docVIP

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2017-07-28 发布于河南
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3g到来后的移动通信渠道策略思考（The strategy of mobile communication channel after 3G coming）.doc

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3g到来后的移动通信渠道策略思考（The strategy of mobile communication channel after 3G coming）

3g到来后的移动通信渠道策略思考（The strategy of mobile communication channel after 3G coming） DOC documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. The strategy of mobile communication channel after 3G coming (2007-11-12, 14:41:14) Current channel management with the development of mobile technology and the maturity of the market, the mobile communication channel competitiveness is gradually becoming the key to maintain the leading position in the industry, mobile distribution channels to promote a variety of mobile business, improve transaction efficiency, reduce transaction costs. Each participant coordinates sales, shares market risks, and receives timely user feedback from the distribution channels. The distribution channel is the mobile operators intangible assets, can make the mobile operators to establish a good partnership to improve the mobile business distribution channels, expand business channels with advantages, enhance market competitiveness, predictably, mobile operators competition will gradually from the product competition, price competition to channel competition. From the broad sense of the channel, the mobile communications operators as an information service provider, it has its own channels expanded to three-dimensional, including media, entertainment, finance, mobile phones and other industries. From the narrow channel, usually refers to mobile communication products sales channels, including the operating room and other control channels, stores, outlets and other social channels, and the press hall, cafes, banks and other channels. But the strong channel expansion brings sorrow and confusion to the mobile communication operator. The author thinks, which in addition to social resources, channel expansion generated and effectively blocked on rival channel, also exposed the problems caused by the expansion of channel management: the overall quality of channel ser