并购后渠道整合的bsc框架探索（Research on BSC framework for channel integration after mergers and acquisitions）.docVIP

并购后渠道整合的bsc框架探索（Research on BSC framework for channel integration after mergers and acquisitions） In the observation of modern management science - - in 2008 sixth, a strategic performance evaluation tool -- Balanced Scorecard (BSC Balanced Scorecard) is a famous American management guru David Robert Kaplan and plans to revive international consulting firm president Norton on the basis of summarizing the successful experience of the performance evaluation system of 12 large enterprises on the from corporate strategy and performance evaluation of the combination of point of view, put forward the basic framework of the Balanced Scorecard concept. The Harvard Business Review says the balanced scorecard is the most powerful strategic management tool for 75 years. The initial balanced scorecard is to make up for the short-term and lagging issues of financial indicators in the enterprise evaluation system. Later, Norton and Kaplan further found: in addition to performance evaluation, BSC more important significance lies in the implementation and support of enterprise strategy. By 2001, the publication of the book The Strategy Focused Organization symbolized the maturity of BSC theory. The balanced scorecard can guide the implementation of the strategy through measurable indicators, thus becoming an important tool for the implementation of the enterprise growth strategy in the era of knowledge economy. The Balanced Scorecard (Balanced Score Card) is a kind of strategy implementation, planning and execution tool, as an important tool of strategic performance evaluation, the evaluation index to the source of the organizations strategic goals and competition, it increases the customer, internal business process and learning and growth in three dimensions of the non-financial indicators, and these the index is connected by causal relations form a strategic map. The balanced scorecard provides a strategic approach to value creation from four different perspectives: (1) financia