从商标词翻译看中英文化差异（Cultural differences between Chinese and English from the translation of brand names）.docVIP

从商标词翻译看中英文化差异（Cultural differences between Chinese and English from the translation of brand names） Chinese abstract With the development of globalization, more and more products are not only limited to the domestic market, but to the world in the international market. However, can attract consumers from different countries in the international market attention, which requires in addition to the product itself has good practical value and excellent quality, but also its first impression to the people, and to give them a good first impression, we must first have a catchy name, also is the product of the trademark words. But this is clearly not enough, a Chinese think of trademark words wonderful, in the eyes of foreigners, there may be a different feeling. Then, how can we make it achieve the same effect in the eyes of foreigners, which is reflected in the translation skills of trademark words. Thus, the translation of trademark words plays an important role. This paper summarized the classification. Based on the Chinese translation of trademark words, and detailed analysis, so that readers have a comprehensive understanding of the differences between translation of trademark words in English, it also enables the reader to further understand the differences between English and Chinese culture, experience different cultures of bright and colorful, understanding different cultural influences on the translation of trademark words the. Key words: trademark words; translation; cultural differences I. Introduction The rapid development of Chinese economy, especially after joining the WTO, Chinese has become the worlds most promising commodity market, the world famous brand products continue to enter the market to Chinese, China consumers left a deep impression, is China consumers indispensable part. Such as: Coca Cola (Coca-Cola) drinks, Ford (Ford), CITIZEN (Citizen) watches. At the same time, China export products in overseas markets also gradually emerge, show style. So