企业如何实施客户关系管理（How to implement customer relationship management in Enterprises）.docVIP

企业如何实施客户关系管理（How to implement customer relationship management in Enterprises） At present, the enterprise buyer market has been formed, and the structure of consumer demand has changed a lot, and the demand of enterprise tends to be personalized and diversified. However, many enterprises have seriously affected the relationship between enterprises and customers, and greatly reduced customer satisfaction due to poor quality products and timely delivery. Therefore, how to maintain a good customer, how to improve the enterprise quality and customer satisfaction, how to establish a good image of the enterprise, not only to sell products, but also to sell a good price, which has become a common concern of enterprises and academia. Enterprises in the implementation of CRM, not only in the product homogeneity competition today realize the difference operation, but also can lower the cost of the development of more value to the customers, and effectively prevent the loss of customers, and ultimately the formation of enterprise competitiveness. First, CRM theory and development process At present, the enterprise market competition is becoming increasingly fierce, customers are maturing. Today, the market rules have changed, customers become the main body of the market, customer demand has become the market leader, customer access and maintenance has become the key to enterprise competition. CRM (Customer Relationship Management) is a new enterprise management method under the background of customer orientation. (1) the theoretical concept of CRM Customer Relationship Management (CRM) is a new management mechanism aimed at improving the relationship between enterprises and customers on the basis of customer relationship one to one theory. Customer relationship one to one theory, that each customer needs are different, only as much as possible to meet the special needs of each customer, enterprises can improve competitiveness. CRM is the core of sales management, that is, the