企业文化在企业战略创新中的作用（The role of corporate culture in enterprise strategy innovation）.docVIP

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企业文化在企业战略创新中的作用（The role of corporate culture in enterprise strategy innovation）.doc

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企业文化在企业战略创新中的作用（The role of corporate culture in enterprise strategy innovation）

企业文化在企业战略创新中的作用（The role of corporate culture in enterprise strategy innovation） Science and technology management research 2008 th 3 issue Science and TechnologyManagementResearch 2008 No13 Article number : 1000-7695 (2008) 03 -0013 -03 The role of corporate culture in enterprise strategy innovation Yu Ting Xie Yi Guiming (School of management, Jinan University Guangdong, Guangzhou 510632) abstract : Nowadays The construction of enterprise culture has attracted much attention And play a more and more important role. In the course of success of many famous enterprises Powerful The enterprise culture has no decisive influence on the enhancement of the enterprise competition power and the sustainable development of the enterprise. This paper explores the relationship between corporate culture and corporate strategy relationship It puts forward some suggestions for the establishment of strategic cooperative corporate culture In order to provide reference for enterprises to effectively carry out cultural construction. Positive knowledge, So to speak Enterprise strategy is the concentrated embodiment of the realization of enterprise values. by Corporate culture Refers to the various departments of an enterprise At least corporate executives Corporate culture and corporate strategy are both guidelines and norms for the individual values of employees The business values and practices shared by managers . Zhang Dazhong, executive director of the China Enterprise Culture Research Association, believes that: . Wei and enterprise values unified Make the strategic goal of the enterprise become employees total Lian The great believes that Corporate culture is Aggressive, defensive and flexibility - - thereby producing a powerful driving force to achieve enterprise goals. Values for activities, opinions, and behavior patterns Key word Corporate culture Enterprise strategy Values CLC number : F270 1, the relationship between corporate culture and enterprise strategy 111, the ess