向社交网络转移（Shift to social networks）.docVIP

向社交网络转移（Shift to social networks） Have you ever seen the best social commerce (Social) website? In the future, media companies will become retailers, retailers will become media companies? This is a hot topic on the Internet right now, yes, in the future, the integration of network, social and e-commerce is an inevitable trend, but we are most concerned about is how to integrate? No longer do your own community About 10 years ago, the American shirt website Threadless tried to sell shirts in the community. Its a very simple model, design contest held every week, nearly 700 participants will be uploaded to the website design T-shirts, Threadless for visitors according to 5 points to the design points, site staff from the most popular works in select the winners. Because the user is elected for each shirt, shirt Threadless were sold out, this kind of viral marketing to bring high traffic for Threadless, spring day in 2001, Threadless sold 35 thousand t-shirts. Threadless also encourages new users to blog, upload photos and write attractive reviews that make communities grow, while T-shirts are almost a by-product. Many users have also registered to become Threadless electronic magazine users. Founder Karl Mikve said the site sent 370 thousand mailboxes a week, with 75% of them opening letters and looking at the latest content of the site. I have to mention OldNavyweekly, a community class website created by GAP in 2009, which aims to promote online customers to go shopping in offline stores. Although only a simple home, but for the user stickiness is very strong, even in the network can be found exclusively for this website discussion groups and chat rooms, the main selling point is put in a single weekly shopping coupons for OldNavy physical store shopping. OldNavyweekly quickly spread on the Internet, not only provides a discount for users, to attract users through the Internet treasure of the game to find coupons, the fans are always gathered to discuss where the l