我国网络消费的现状及对传统市场的挑战（Present situation of network consumption in China and its challenge to traditional market）.docVIP

我国网络消费的现状及对传统市场的挑战（Present situation of network consumption in China and its challenge to traditional market） Present situation of network consumption in China and its challenge to traditional market Abstract: with the popularity of the network in China, network consumption as a new mode of consumption is developing rapidly. Online consumption has become a fashion, a trend, and also a challenge to traditional markets based on tangible places. This paper expounds the concept and present situation of network consumption on the analysis of the challenge of network consumption of the traditional market, and points out that the enterprise should network market and traditional market with both hands, so as to be in an invincible position. Key words: network consumption; traditional market; online shopping; present situation With the rapid development of science and technology, the application of computer network in our country has been rapidly popularized. According to the China Internet Network Information Center (CNNIC) released the twenty-ninth Chinese Internet development statistics report, as of the end of 2011, Chinese users reached 513 million in 2011, new users of 55 million 800 thousand people. Internet penetration rate increased by 4 percentage points compared with 2010, reaching 38.3%. These data show that peoples work, life, learning content gradually transferred to the Internet, the importance of the Internet in daily life is gradually increasing. I. current situation of network consumption in China (1) the concept of network consumption; Online consumption refers to the process of satisfying peoples needs by means of Internet, which includes online shopping, online cinema, online games and other forms of consumption. From the narrow range, network consumption refers to the user to complete the shopping or related tasks while browsing, search the relevant product information in the virtual online shopping environment, so as to provide the necessary informatio