如何把握文案的四大块（How to hold four pieces of copy）.docVIP

如何把握文案的四大块（How to hold four pieces of copy） In the process of development of advertising, generation copywriter experience, formed the advertisement advertisement, title, text, with the four parts respectively convey different information and play different role information transfer mode. This model can effectively improve the effect of information transmission, and also provide the basic ideas of copywriting. Perhaps the lack of one or more than one copy, dont be surprised, as long as the target copy is a good copy, perhaps better. A copywriter can ruin if he just knows what to do. Block 1: advertising language --- brand, iconic symbols and sales and marketing commitments. Advertising language, also called advertising slogan, subject sentence and title sentence, is a short slogan used in advertising to strengthen the impression of the object, brand, enterprise, product or service. It conveys a long-term, constant view to consumers based on long-term sales interests. Advertising language has an important role in advertising operation, it has certain characteristics: (1) a short and powerful slogan: not short is not conducive to repetition, memory and circulation. (2) condensed conceptual information: usually the core concept of products and enterprises. (3) long-term extensive and repeated use: it is conducive to the concept of enterprise, product continuity, and constantly deepen the audiences impression. Advertising language in the long-term development of a certain style, in writing, can be based on the characteristics of enterprises and brands, as well as advertising content, choose different styles. General statements: the use of formal language, the general sentence, the declarative mood. This advertising language is unassuming, but it can show a firm and confident temperament of an enterprise or brand. Such as Amoi Electronics people-oriented science and technology Poetic: when conveying perceptual information, using a slightly literary style of language can