MTA生产模式构建快速消费品生产企业的竞争优势（The MTA mode of production builds the competitive advantage of fast consumer goods manufacturers）（The MTA mode of production builds The competitive advantage of fast consumer goods manufacturers.）.docVIP

MTA生产模式构建快速消费品生产企业的竞争优势（The MTA mode of production builds the competitive advantage of fast consumer goods manufacturers）（The MTA mode of production builds The competitive advantage of fast consumer goods manufacturers.） One notable feature of fast consumer goods such as food, beverage and liquor is that customers wait for the required goods to be close to zero. Good availability is significant consumer demand, and expect to buy a commodity because out of stock have to make a purchase of alternative goods, or disappointment will greatly damage the consumer impression of good availability. Obviously, fast-moving consumer goods industry must rely on production in advance to prepare some inventory not arrange production after received customers demand, namely we often say according to the inventory production mode (the Make - to - stock), hereinafter referred to as the MTS production. However, after the actual analysis, most of the fast consumer goods manufacturers claim that the inventory production is only the fake inventory production mode. Why do you say that? Lets take a look at the most central trigger mechanism for starting production: the sales persons prediction. Sales staff to or a few months of last year, according to the historical sales data to predict the number of products a few months to produce and listing (I wish god bless sales forecast is correct, otherwise can only produce two consequences, it is too much inventory, 2 it is too little inventory). We take a look at its operating process: when sales staff receive customer order, will first see if inventory sufficient to meet customer demand, if not enough or no inventory, will communicate with production plan and to arrange production as soon as possible replenishment. Note here is the so-called customer orders, in some companies we serve, and found a lot of customer order is clear about the quantity and uncertain delivery, the customer said you first production come out, the concrete delivery after