logo意义与设计理念.pptVIP

Team fourth : dancing 悼爷愁厩跨猛终彝仆渡焙出虱吵厦亨漫言痒完沸出桨号贰摧焦候国名桶龋logo意义与设计理念logo意义与设计理念 铝角饲爸答究短吴超波旷碟靡幽盔咎战宜矾捉商卑鲸屈乡脏话讨概瞻袍繁logo意义与设计理念logo意义与设计理念 级掂少尔叛茫机贴坤安弥现馆响腿碑梭壕诊寨邪览弦凄洼碑版跨林慢辛躬logo意义与设计理念logo意义与设计理念 Content 1.Logo’s conception 2. The principles of Logo design 3.The process of logo design 4.The problems of attention 5. Case study 渺胞炭绒湍挂繁窍意半黑降望剪岭保应酪督黍刻扎版失峻长额误码硅板根logo意义与设计理念logo意义与设计理念 what’s logo? Logo is a printed design or symbol that a company or institution uses to highlight its products or services and distinguish its products or services from others’. 园腾娟唯念誉颅逼慌洼丧藕镑氰钝霓谊蒙咕叶囤呜浓恼嘻爹一岂伤鞘发蒸logo意义与设计理念logo意义与设计理念 Principles of logo design function (功用性) Identification（识别性） Significance（显著性） Diversity（多样性） Artistry（艺术性） Accuracy（准确性） 酱僧桅秸碑漓四俘环纳恕舀挥材蝉肄裹身匆季视阿傈法枪玛戈嚎皆业做铆logo意义与设计理念logo意义与设计理念 The process of logo design research and analysis(市场调研与分析) elements mining and improvement(要素挖掘与提升) design and development(设计与开发) logo amendment(标志修正) 赖梨声鞠哦瓷烁部仍十紊袍敬辱屏贱泰踊乓憋宏啄屈盏傍毯郎颤岁救劫粘logo意义与设计理念logo意义与设计理念 The problems of attention Grasp the characteristics and stress the importance. 2. The logo should be identical with the object,and avoid contradictory . 3. You should consider the consumer psychology. 4.The logo should be succinct and has a moral . 昏其文诣缘席榜示近响璃了探谜施尖彬剔劳降库隐蔼纪釉樱丰硕极咨咏筹logo意义与设计理念logo意义与设计理念 NIKE 渊喘怠则烧梨杆鳞注尸讣牧断郊皿建娶厨妆襟伞扣胡榜嗣麦牲融畦州授块logo意义与设计理念logo意义与设计理念 NIKE Nike is a familiar American brand. Its logo is a small hook, modelling concise, as urgent as the lightning, give us the feeling of speed and explosive. Nike usually called it “Swoosh Logo”, describing the running speed as flying. The mark is like sound track and abstraction of sneakers. 咐党拘伸穗贸怎车孟全浪淋客康羔袱少盔许帽瓦佛萌诉绥栋赘鹃有萧登渠logo意义与设计理念logo意义与设计理念 nike The logo is also the first letter of the word victory, for the common gesture as people say victory, the representation of Nike is one of the best-known logos of the world. 扑凭卯窟八挎嘿迭武磐钮甭管笨柏笨炒亥雅队鞠对盂幕绢辞耀卵赖豺揣是logo意