让企业为个人品牌背书（Let the enterprise endorse the individual brand.）.doc

让企业为个人品牌背书（Let the enterprise endorse the individual brand.） As the saying goes, its good to catch a cold under the tree. As a marketing person, how to make big tree bring value to you? The marketing person USES the enterprise brand to be the individual brand endorsement, often can reach the good shade under the tree effect. Famous brand enterprise, offer to the marketing person a good display stage, the marketing person to use as springboard, can realize carp jump dragon door smoothly. In 1993, zhang bin entered the work of B enterprise, which was already well-known in the industry. Due to the universitys major in accounting, he was arranged to work in the accounting department for statistics and accounting. Three years later, he decided to abandon his character and join the ranks of the marketing army. Transition period: Starting from the terminal floor, zhang bin is eager to study and learn marketing knowledge and skills. Due to B enterprise boss ahead, enterprise marketing management are all marketing people in Taiwan, therefore, zhang bin mastered the forefront of marketing theory and develop their own hard work. After four years, zhang bin gradually promoted the position of sales supervisor and regional manager from the salesman to realize his metamorphosis. Growth period: In 2000, zhang bin responded to the call of running horse enclosure, led five salesmen, and went to remote H province to explore the market. As they fought hard and fought hard, company B quickly established itself locally and achieved a monthly sales of $5 million. At the end of 2001, zhang bin was appointed chief district governor of H province, becoming one of the youngest and most active members of the marketing decision layer of B enterprise. In 2002, group B formed a group corporation, founded the tenth production base in H province, established the branch of the production and marketing integration, and zhang bin was appointed general manager of the branch. In branch office, zhang bin