广告音乐面面观（Advertising music face view）.doc

广告音乐面面观（Advertising music face view） Advertising music face view Radio advertising is an auditory art that relies on sound, appeals to hearing, and circulates information. Broadcast advertisement is the organic combination of language, music and acoustics, which is an artistic image in the audiences mind. Is the effect of advertising music discussed in this paper, the current existing problems, the reason and solve the train of thought, to arouse the esteem of advertising music broadcast industry colleagues, adopt effective measures for the radio advertising progress to a new level. Advertising music has many benefits Music is a special language. Music expresses peoples thoughts and emotions, and reflects the social reality career, with a strong sense of deinactivity and universal sociality. Music is a kind of dynamic art that is continuously extended with time by singing or playing the non-modeling performing art that the audience feels. When music is disposed of by electroacoustic technology, it becomes the music program. When music is integrated with language and acoustics and ACTS as a broadcast advertisement, it becomes an integral part of broadcast advertising. Music, which is what we call the music. Advertising music is a product of specific advertising content combined with special music forms. She has the identity of general music art and the special nature of radio advertising itself. Unlike music program requirements must be incisively and vividly performance of music appreciation, and advertising music not only need to music appreciation, and ask the music must realize effective spread of advertising, as its start point and the foothold, using appropriate forms of music to express the contents of advertisements, deepen the advertising theme, foil atmosphere, expressing emotion, make radio advertising. Advertising music is often incomplete, no independent movement, passages, it only blend together, and language ability to realize the effective demands of