影楼营销技巧（Studio marketing skills）.doc

影楼营销技巧（Studio marketing skills） 1. Market situation: according to the relevant department statistics, as of May 2004, there are more than 20 movie buildings in shiyan city, of which small and medium sized studios occupy the largest proportion. The overall market is huge and popular. 2. Competition analysis: mainly from the publicity strength of large scale companies and similar companies nearby. 3. Consumer analysis: married couples and middle-aged and elderly couples who want to have their photos taken. These people have a stable income, a good cultural quality, and a majority of them have a place. 4. Product analysis: A. Advantage: have certain originality, propaganda consciousness strong, promotion has certain temptation point. The door redecoration reveals the fashion and elegance, high-tech digital photography technique. B. Disadvantages: mainly from large companies, consumers emphasize the best, spending is not the main point of concern C. Opportunity: launch a new promotion campaign to attract consumers and promote the update. 5. Product positioning analysis: slightly 6. Analysis of previous promotional activities: For example: 2000 millennial souvenir cover: for old customers there is a sense of fraud, so the discount is up to 40 percent. New customers, faced with a striking price, consider the quality of a merchant or a host of other issues. 7. Pricing strategy analysis: For example: the opening of the surprise price 998 yuan wedding photography itself is a decent thing, the consumer thinks this price is absolute value, it is the success of promotion. 3 sales target: From 1 July 2001 to 30 June 2002, photography sales increased by 20%. The turnover is 1 million yuan, the promotion cost is 8-100 thousand yuan, profit target 200,000 yuan. 4 promotion promotion plan: 1. In summer, the most bleak season for wedding photography, some service industries are usually affected by the season, which results in the difference in sales between the off-season and the pea