广告设计方案（Advertising design scheme）.doc

广告设计方案（Advertising design scheme） V. press conference: 1. First time: - Time: to be held in late October Content: the whole introduction of sheng shikang yan, announced the official opening information. Objective: to give information to the social from all walks of life, mainly through the press to the overall image propaganda ChengShiKang yan, vw will be a big opening ceremony in advance, form the focus of the public expectation. 2. The second time: Time: to be held in mid-november Content: the implementation progress of shengshikang yan is mainly introduced, and a series of major events will be held in the press. Objective: to provide a strong publicity campaign for shengshikang yan. Vi. Publicity and media form: In view of the particularity of loudi media, lack of strong media. Therefore, it is the center of louxing district, covering the surrounding area, radiating lianyuan, cold river, xinghua, shuangfeng, shao dong, xiangxiang and other counties and cities. The traditional media, such as print media (brochures, posters, DM leaflets, etc.), propaganda vehicles and other traditional media, integrate TV, newspaper, radio, Internet, outdoor advertising and other publicity channels; Focus on news, special reports, and soft propaganda. Shengshikang yan advertisement propaganda appeal in the early stage to combine with reason, sensibility, mid - term heavy reason appeal, late focus on sensibility. The basic principle of advertising media selection is: print media is dominated by print media, and the promotion of shengshikang yan function and features is carried out; Outdoor media (giant cloth curtain, billboards, light boxes, banners, T flag, flags, ribbons, air floating, POP hang flags, etc.) to fully support, apply colours to a drawing atmosphere ChengShiKang yan, expanding propaganda influence surface and endurance; The TV media cooperate, carry on the shengshikang yan image propaganda; Newspaper media, focusing on the publicity and opening of loudi district. 1. N