工业企业必须重视厂区的视觉化营销管理（Industrial enterprises must pay attention to the visual marketing management of the factory）.docVIP

工业企业必须重视厂区的视觉化营销管理（Industrial enterprises must pay attention to the visual marketing management of the factory） The essence of industrial product marketing is trust marketing. Therefore, the primary problem of industrial product marketing is trust between organizations. Brands play an important role in building trust. The brand can enhance the trust of the customers, effectively reduce the purchase risk and enhance the customer value. Customer perception of the brand is often done through brand contact point, usually think brand contact points are mainly sales representative communication, exhibitions, conferences, web site, publicity materials, exhibition hall, etc. There is also a very important brand contact point -- factory site, which is often overlooked by many industrial enterprises. Before deciding on business cooperation, customers often ask to visit the factory site, which is based on the consideration of trust. Compared with other brand contact points, the factory can reflect the situation of enterprise scale, strength, management ability and production, research and development, quality inspection and other aspects. When a client asks to inspect the factory, it is stated that the sales process has entered a critical stage and must be given special attention by enterprises. Dong-li zhang believes that this important brand contact point in the factory, do a good job in brand planning and dissemination, for effective visual marketing, brand marketing in industry of in a very important position in the system. Human is more than 80% of the information obtained through vision, industrial products, technology, operation specification and management process is more complex, through visual abstract words and concepts can be converted into easy to understand the image and symbol information, can let the audience understand quickly, a profound impression, to accumulate the brand assets. This is the main purpose of the visual marketing and branding communication of