市场营销创新谁来颠覆八大营销方式 - 市场营销培训（Marketing innovation who will disrupt the eight marketing methods - marketing training）.doc

市场营销创新谁来颠覆八大营销方式 - 市场营销培训（Marketing innovation who will disrupt the eight marketing methods - marketing training） Some people say: innovation can win the market, the author thinks that the customers way of thinking to choose their own marketing strategy can win the market. Marketing communication In marketing of different forms of communication, such as the general advertising, direct response advertising, sales promotion, public relations, such as make an estimate of the strategic position, and through the integrated decentralized information, combine the above form, so as to achieve a clear, consistent and the most in-depth communication. This kind of communication can bring more information and sales effect. It can improve the companys ability to provide appropriate information to the appropriate customers at the right time and place. Large consumer goods companies in the United States, according to a study, upper management and marketing personnel 70% appreciation for the concept of integrated marketing communication, that is a way to improve the communication effect. The formation of the experience marketing buyer market has brought some new features to consumer demand. In terms of consumption structure, the proportion of emotional consumption increased; In terms of content, personalized demand increased; The value goal, more attention to accept the feeling of the product; In terms of accepting products, consumers actively participate in product design and manufacture, and the consumption process becomes an experience process. The experience marketing strategy focusing on the customer experience is the inevitable choice for the new enterprise. It in order to satisfy the demands of consumers experience as the focus, the experience factor, marketing strategy, bring new value for the consumer, to enrich the content of customer value system, become the era of experience economy enterprises to win the important strategic competitive advantage. Communication marketin