区域白酒利润提升的9大方法（The 9 methods of improving the profit of liquor in the region）.doc

区域白酒利润提升的9大方法（The 9 methods of improving the profit of liquor in the region） Profit is the foundation of business survival. Only with reasonable profit, can the enterprise achieve survival and sustainable development. As a regional liquor brand, usually in the influential area and strength of the liquor enterprises, faced with national brands and local liquor under siege, from the reality, the development of its implementation is mainly to the competition. Typical competition. But look from the current market, due to time changes, the changes of consumption market, consumer groups, different consumption demand, consumption cognition, consumer behavior level shows rich complex changes. In the face of such a market environment, Mr Li himself believes that regional baijiu is not just a way to improve profits. The comprehensive market and the Beijing fangyuan brand marketing agency service enterprise years of experience, the regional liquor raises profit at least 9 big methods. Brand positioning promotion consumption is the promotion of profit High-end liquor prices, left a great mid-range liquor so consumer market, make the mid-range liquor market in the fierce competition and opportunity, many keeps emerging regional famous brand. If, jing is completely breakthrough innovation, one of the leading enterprises in price competition, open high-end liquor market winners, the yanghe daqu, xifeng liquor and fenjiu established the famous mid-range boom, pick up the high-end liquor after upgrading mid-range market, achieve economies of scale, is a high-end liquor into luxury model innovation. Therefore, it seems that the key to improving profits is to have a strong positioning, whether it is quality or differentiation or consumer choice. Such as product quality. The taste of the innovation of the product quality from the product degree, taste, colour and lustre, drinking way, naming, capacity, such as liquor made about 30 degrees, increased variety of liquor taste, taste to ad