零售信息化进入挖掘价值时代（Retail information mining into the era of value）.doc

零售信息化进入挖掘价值时代（Retail information mining into the era of value） After a large number of initial stage of the retail industry launched the IT system, the retail industry began to face a major transformation. June 14, 2007 to 15, in the fourth session of the Chinese retail CIO forum held, from Chinese well-known retail enterprises mister, CIO and IT in the retail industry solution providers meet jointly explore Chinese retail Changsha Star City, the next step toward informatization construction. Chinas retail enterprises are promoting their competitiveness in various ways. And constantly mining information value is the core of retail enterprise informatization construction at the present stage. Yang Dehong, general manager of the retail retail industry, made such a point at the meeting and was unanimously approved by everyone. - retail has yet to play IT value In the past ten years, Chinas retail enterprises have tasted the sweetness in the information construction, and the management, process and benefits of enterprises have been greatly improved. It has become an indispensable key to the development of enterprises. Retail industry in the process of strengthening, information technology plays a vital role. Guo Geping, President of the China Chain Store Association, said at the meeting. However, an objective fact is that the value of information technology has not been fully highlighted, and the construction of information technology has not fully promoted the development of retail enterprises. Suning Appliance CEO Sun Weimin at the meeting pointed out that no retail enterprise is currently completely successful in information technology. CIO work hard every day, but they dont feel successful. We have 10% of the orders we receive from suppliers, says CEO of a chain. There are hundreds of thousands of customer orders every day, but 20% of them dont deliver on time, says CEO of a home appliance chain. CIO of a retail company is puzzled: why do some customers come from th