换一种玩法--用保健品的方式做洗发水（Another way to play - use the way of health care products to make Shampoo）.docVIP

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换一种玩法--用保健品的方式做洗发水（Another way to play - use the way of health care products to make Shampoo）.doc

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换一种玩法--用保健品的方式做洗发水（Another way to play - use the way of health care products to make Shampoo） Enterprise network university health care products shampoo Although the health of the three words in the eyes of Chinese people, is a very controversial sensitive words, many professional shampoo is even more so. The merits and demerits we do not comment on, todays topic is: 1, health care products, daily chemical industry is worth reference shampoo? 2, health care products tactics can be applied to the shampoo industry? 3, health care products tactics can bring revolution for shampoo? First of all, on the first question: health care products shampoo daily chemical industry is worth reference, we make a simple analysis. The health care industry is a special and very controversial marginal industry, and it is also one of the most competitive and most dynamic industries, is one of the most Chinese myth of the industry, is a once highly irregular and extreme chaos is currently developing and perfecting the Chaoyang industry, is domestic brands only occupy the absolute leading position in the open industry, many multinational companies (except the direct model of Amway) although were not involved, but even as, Procter Gamble, the number of investment CCM billion had put up a pageantry of calcium, finally died down, and had to quit. There is a saying in China: Chinese see health care products marketing. It is the best answer. Home appliances, mobile phone, real estate and cosmetics and other interested in the concept of speculation in the industry, is to learn from the results of health care products. In addition, the current health care products market is relatively mature, the system can support the healthy operation of enterprises with annual sales of 1 billion 500 million. Huiren Shenbao, melatonin in the peak period, a single product sales reached 1 billion 600 million, the giant, Zhen Ao nucleic acid midrib Yuanhong annual sales in more than 1 billion, Tiens Group has rea