博士蛙童装代工企业变形记（Dr. Frog Metamorphosis in childrens wear foundry）.docVIP

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博士蛙童装代工企业变形记（Dr. Frog Metamorphosis in childrens wear foundry）.doc

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博士蛙童装代工企业变形记（Dr. Frog Metamorphosis in childrens wear foundry） Dr. Frog: the metamorphosis of childrens wear foundry enterprises (1) -------------------------------------------------------------------------------- Chinas thousands of childrens clothing enterprises, have their own brands are not many, and to Hongkong listed so far only the frog family. In September 29th this year, Dr. Rana listed on the Hong Kong Stock Exchange main board, became the childrens consumption in Hong Kong Stock Exchange listed the first enterprise. The children started from OEM boshiwa, after more than 20 years after the creation of the two transformation, gradually production business stripped from a childrens clothing processing trade enterprises, the successful transition to focus on design, brand and channel of the asset light company. Integration of international resources, multi brand, multi-channel development. Chairman of the board of directors of the company, President Zhong Zheng view, the secret of success boshiwa outside of these, and in his future vision, Dr. Rana will become a cultural industry in Chinese Disney. The two transition In 1988, Zhong Zheng management is just a pure childrens foreign trade processing enterprises. In the Yangtze River Delta, since there are a lot of similar enterprises, they muffled fortune, not concerned about the companys reputation, but every day need to worry about the change of human or the rising cost of raw materials, the export situation, even a little fluctuation of the exchange rate. In Zhong Zheng with meticulous care, the business is still good. By the middle of 90s of last century, the companys annual export volume reached 30 million US dollars, which is one of the best in the industry. But when do OEM profits booming, Zhong Zheng feel more and more pressure. He realized that, in the raw material prices and labor costs rising trend, the road to foreign trade will become narrower and narrower. In 1996, Zhong Zheng first transition als