广告摄影技巧（Advertising photography skills）.doc

广告摄影技巧（Advertising photography skills） Light absorption, reflective and transparent objects If the effect of light to the nature of the object classification, then all objects can be divided into three categories, this is the light absorbing objects, reflective objects and transparent objects. In advertising photography, control of the three types of objects of shooting skills are the most basic and important. The 1. light absorbing object Light absorbing objects are the most common objects, such as wood products, textiles, fiber products and most plastic products belong to the light absorbing object. The maximum absorption characteristics of light objects is formed completely shades, in the light, high light bright show light color; bright section shows the influence of color and light color of the object itself on its borders; part of light and shadow, surface texture and texture can best display the object is what shows almost no shadow. Advertising photography, the light absorbing object of lighting more flexible. The surface roughness of the object, such as coarse pottery, generally take the side light to show its surface texture. The smooth surface of the object, such as plastics and paint on the surface of the object, generally shiny, reflective a directional light, so is suitable for large area light source for lighting, lighting, light source should pay attention to the shape, because of the high light part of such objects can be out of shape of light reaction. 2. reflective objects Reflective objects are important, silver electroplating products and enamel products, its biggest feature is the reflection of a strong light, it is generally not showing soft light dark transition phenomenon. Light reflective objects generally taken through a large area of light scattering. The 5 is a good grasp of basic lighting light source shape and lighting position, high light reflective objects will be like a mirror reflects the light of the shape. Due to lack of reflecti