国产手机请把服务营销提上台阶（Domestic mobile phones Please bring service marketing to the higher level）.docVIP

国产手机请把服务营销提上台阶（Domestic mobile phones Please bring service marketing to the higher level） Modern consumer groups more and more difficult to be touched by the brand, perhaps the domestic mobile phone brand is not the brand. Apart from brand products, is the face of low quality, more and more critical, more and more very careful in reckoning, more and more difficult to buy desirable products. The homogenization of products, marketing and brand approximation in the Warring States period, the domestic mobile phone industry the three points to feel the strongest. We say that since the accession to the WTO, the domestic well-known enterprises, famous enterprises understand the fastest is OEM, you cant do, OEM; they do not do their own OEM, the high cost of OEM. As long as the money, there are channels for the good old China charge into the enemy ranks of enterprises, it is the most practical lesson in middle school to school marketing. So we see underwear do health care products, made the speaker to do wine, sell cigarettes learn to build cars, emerge in an endless stream. It has been hard to do even the microwave oven Galanz has sold the air conditioning watches. So far, the brand war, war products overwhelming, core products, core business enterprise brand, greatly reduced the memory effect, we gradually forget the TV to buy Changhong, buy air conditioning to buy mobile phone to Warburg, motorcycle, and numerous brand product information and we encounter, we cant remember like voice shouted again, only if it is more money. In this case, a great probability of buying the wrong product, because the brand a bit expensive, they have opened the market killer - low prices. In recent years, the domestic mobile phone for the largest volume of complaints, so we introduce the topic: service marketing of domestic mobile phone brand product homogeneity under. From a domestic mobile phone users with a sigh when I participate in the 2003 new marketing innovation forum, a gentleman si