从消费者的购物篮里找到营销的切入点（Find the entry point of marketing from the consumers shopping basket）.docVIP

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从消费者的购物篮里找到营销的切入点（Find the entry point of marketing from the consumers shopping basket）.doc

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从消费者的购物篮里找到营销的切入点（Find the entry point of marketing from the consumers shopping basket） Mr. Wang In August 3rd, Wu Shuang bought a box of milk powder in Zhejiang Century Lianhua canal store, at the cashier, she got the receipt, with a coupon. The coupon shows that before August 25th, if she is going to the restaurant again, buy 3 boxes of a certain brand of milk powder, you can save 35 yuan. To a precision marketing for the consumer shopping behavior mode is also present some stores in Shanghai quietly on the line. From the nutrition analyst Instant precision marketing Back in 1999, when he was BIGSTORE. President of COM Asia Yin Xiaofeng, after frequent contact with the Internet business ideas and business models based on, suddenly have entrepreneurial impulse. We can do some things through the Internet? In technology and marketing, Yin Xiaofeng has its own expertise, he tried to open the. Soon, a electronic nutritionist project surfaced. The operation method of this project is, by the consumer the daily and weekly recipes uploaded to the Internet via a can be analyzed for automatic analysis software, draw relevant conclusions, through the mail to consumers. Based on the conclusion in the mail, and consumers will be informed to their lack of nutrition, at the same time nutritionist would recommend suitable products from the huge advertising database, lies in the competitiveness of these products, it will attach some preferential. A cursory view, advertising and services are organically combined, this project seems to be quite strong. But then, Yin Xiaofeng found the project weakness. To obtain a relatively accurate, consumer data continued difficult, because consumers are not willing to get nutritionist to provide information and continue to fill in the form. Consumers what to eat, what are the ways to obtain continuous information? Yin Xiaofeng concluded that, supermarkets and markets are the two most important way to obtain information, but the latter is very dif