Introduction Video compression background （介绍视频压缩的背景）.pdf

W H I T E P A P E R Atul Verma, business manager, video infrastructure and conferencing Texas Instruments The Next Frontier in Video Encoding Introduction Video compression background From entertainment and social media to on ­ Video compression technology has been around for many decades and despite all the dif- line education, video continues to capture ferent codecs available in the market today, the basics of compression technology remain a disproportionate share of Internet band ­ unchanged. What distinguishes one codec from another are the technology tools that are width. Cisco Visual Networking Index (VNI) employed (or skipped) to serve different application and market needs. predicts that by 2017, consumer Internet For example, while codecs used in video contribution and editing applications strive to video traffic will constitute 69 percent of preserve original quality for multi-generation encoding, those used in distribution have all consumer Internet traffic. If the same bit-rate savings at acceptable quality as their primary goal. Therefore, while codecs such as JPEG2000 and AVC Intra are widely used in a contribution segment, H.264/AVC is the codec trajectory continues even at a slower pace, of choice for distribution encoders. the question will be how to keep up with The key idea behind video compression is to exploi