项目管理(中英文对照_ppt_49).pptVIP

Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved The thought for success 成功思维 The successful man lengthens his stride when he discovers that signpost has deceived him; the failure looks for a place to sit down. -------- J.R. Rogers 成功的人发现受到路标愚弄时，仍迈步而行，但失败者却找个地方先坐下来再说。 Aligning Projects with organization Strategy项目与组织战略相一致 Identification of project’s priority and linkage with the strategic plan 项目优先权的识别及与战略规划的联系 Value contribution to the organization’s strategic plan 对组织战略规划的价值贡献。 Project managers need to understand the Strategic management Process. 项目经理需要了解战略管理过程 Comments from Project managers Where did this project come from? Should I stop working on this project and start on the new one? Why are we doing this project? How can all these projects be first priority? Where do they get the resources to do this project? Aligning Project with Organization Strategy 项目与组织战略相一致 Strategy is implemented through projects. Every project should have a clear link to organization strategy 战略是通过项目来实现的，每一项目都应该与组织战略有清晰的联系。 There are too many organizations in which many managers cannot identify a project’s and link it with the strategic plan 太多的组织中，许多经理们不能够识别项目并将之与组织战略计划联系起来。 What is Strategic management? Strategic management is the process of assessing ”what we are” and deciding and implementing” what we intend to be and how we are going to get there.” Strategy describes how an organization intends to compete with the resources available in the existing and perceived future environment. Two major dimensions of strategic management Responding to changes in the external environment. Allocating scarce resources of the firm to improve its competitive position. Constant scanning of the external environment for changes in a major requirement for survival in a dynamic competitive environment. Strategic management ‘s focus It provides the theme and focus of the future direction of the organization. It support