___儿童益智主题餐厅项目创业投资经营计划书.doc

儿童益智主题餐厅项目创业计划书 摘要 现代社会，随着经济的发展，人们的生活水平日益提高，人们在注重儿童身心健康的同时，更加关注亲子关系的建设和智力潜能的开发。本公司成立的儿童益智餐厅设计独特，集娱乐、饮食、益智于一体，为儿童提供安全、廉价、舒适的就餐环境。同时也会为为家长们提供优质的成人餐饮服务。儿童益智餐厅的创新价值在于利用智力三元理论的智力情境亚理论，把童话故事中的情境搬到现实生活中来，在日常生活中培养儿童的动手、动脑、观察等能力，将儿童的吃、学、玩结合于一体。 目录 摘要···················································2 1 执行总结···········································6 2 产品和服务·········································10 2.1 背景················································11 2.2 产品················································11 2.3 服务················································12 2.4 前景················································13 3 行业及市场分析·······································15 3.1 市场·················································16 3.2 竞争·················································17 3.3 消费者···············································20 4 公司战略·············································22 4.1 公司概述·············································23 4.2 公司文化·············································23 4.3 公司战略·············································24 5 营销策略·············································27 5.1 目标市场·············································28 5.2 产品策略·············································28 5.3 价格策略·············································29 5.4 渠道策略·············································30 5.5 促销策略·············································30 5.6 营销模式·············································30 6 公司管理·············································32 6.1 组织结构·············································33 6.2 部门职责·············································33 7 投资分析·············································35 7.1 股本结构与规模·······································36 7.2 初期资金的应用·······································36 7.3 现金流量分析·········································37 8 财务预测及分析·······································39 8.1 成本费用预测·········································40 8.2销售预测···································