SEPHORA中国现状.pptx

CHINA;;Our achievement – new concept store image全新概念 的门店形象;New Concept Opening: Jinan plaza 66 新概念修改后的门店; Relooking: example SBM Before这是之前的店面;Relooking: example SBM After;Relooking : Hangzhou Lixing Before;Relooking: HZLX After;Our achievement --member recruitment会员数量的新增;A young population --an average age of 27.7 years old for card holders, they are of well-educated with high income, seeking for novelty ,trend and freedom life style . ;Our achievement –marketing 我们的成就——打开市场 ;Our achievement –marketing我们的成就——打开市场 ;The first TV reality show ever done in Sephora第一个TV真人show完成;;;Our achievement – master competition比赛的结果和影响 ;;Master competition大师级的比赛仍在继续，下一步是美肤的专家比赛;Our achievement --An amazing fragrances speech一场吸引人的香水讲座 ;Our achievement : An amazing fragrances speech in media一场吸引人的香???讲座在媒体上被报道 ;Our achievement --An incredible fragrance launch pad一次令人难以置信的香水发行;Our acheivement我们的成就 ;Agenda;Beauty;3 FOCUS 3个焦点; ; ;; ; ;31;;New;Megastores北京上海广州的巨型商场 Shanghai –Beijing – Guangzhou ; Currently, 49% of wealthy households are in Tier 1 Top Tier 2 cities;;Being more;Launch pad Of new brands New trends New categories Trend setter;In store services店内服务;STRENGTH organisation By recruiting talents招募后的强大的组织 ;Sephora School / University丝芙兰大学;Video Of Sephora丝芙兰的视频