商务沟通英语ppt1.ppt

Of the three kinds of internal communication mentioned above, DC plays the leading role—not just in giving directives to the subordinates, but in adjusting and coordinating the three kinds of communication as a whole. Indeed, the management of a given organization should try their best to do a better job in building an effective and healthy internal communication system within the organization. 1.5 External Communication (EC) Definition: External Communication refers to the kind of communication between the organization and the outside institution and persons concerned, which involves a lot of activities. In order to do a better job in their external communications, many companies have set up a public relations department (PRD), and some have even further divided it into two sections—one in charge of the domestic affairs and the other of the international affairs. Public relations (PR) function in two ways: Let the public be aware of the existence of the company Generate what they have learned from the public to assist the management. The ways of PR —advertising —a good service Advertising is a popular practice for many companies.Advertising does play an important role in building an image either for a product or for a company,which should be accompanied by good service. To make customers satisfied, the quality of the product and the service must match their expectations. Another important aspect of EC is the individuals,i.e. people who do not represent any organizations, just themselves, like customers and shareholders. Now many companies are making “customer satisfaction “ (CS) their target and are striving towards this goal. Many firms find it hard to communicate with shareholders, and this is especially true when cannot bring enough good news to those shareholders. 1.6 Corporate culture Internal communication Definition: Corporate culture refers to the established value, beliefs and principles in a given organization, which enable the organizat