Corporate Social Responsibility课件.pptVIP

Corporate Social Responsibility CSR a) EMPHASIS ON FAIRNESS ? b) HISTORICAL OVERVIEW c) POLITICAL CONTINUUM: ? stakeholder---------------------------------------------minimalist [left] [right] Isn’t this what we have laws for? THE LAW IS NECESSARY BUT INSUFFICIENT ? a) THE LAW IS REACTIVE ? b) THE LAW IS SLOW ? c) BUSINESS IS CHANGE-ORIENTED FASTER In Context Community in a pre-modern, modern and postmodern world Or… why we expect more from business and how “the game is played” Pre-modern TRADITIONAL ENTREPENEURIAL ? Power goes to those who succeed in “the jungle” Authority resides in those with legitimacy– size; wealth; longevity confers authority Ethics based on individual responsibility and programs minimized Modern COMMUNITY OF RATIONAL RULES i) BUREAUCRATIC ii) SCIENTIFIC MANAGEMENT iii) RELIANCE ON EXPERTS iv) COMPREHENSIVE RULES Power goes to those who make the rules. Relies on expertise Authority goes to those who can enforce their rules Reach for the top Ethics are based on “fairness’ and programs based on rules Postmodern COMMUNITY OF FLEETING EXCHANGES i) NEED TO INTERPRET ii) NEED TO BUILD CONSENSUS iii) LOOSE CONNECTIONS iv) SUSPICION OF AUTHORITY Power goes to those who can “make the deal” through networking and can handle uncertainty Authority goes to those who see and can sell coalitions and deals regardless of other levels of authority Ethics are situational; programs emerge to be responsive Take a guess… This is from the Ottawa Citizen: Can you imagine working for a company that has a little more than 300employees, and has the following statistics:30 have been accused of spousal abuse9 have been arrested for fraud24 have been accused of writing bad cheques95 have directly or indirectly bankrupted at least 2 businesses4 have done time for assault55 cannot get a credit card due to bad credit12 have been arrested on drug related charges4 have been arrested for shoplifting16 are currently defendants in lawsuits 62