【创新设计】2016-2017学年度高中英语 Unit 11 The Media Period Three课堂讲义 北师大版必修4.docVIP

Period Three　Lesson 3　The Advertising Game Ⅰ.单词检测 1．advertise vt.为……做广告， 登广告 advertising n．广告活动，广告业 advertiser n．广告人 2．classic adj.传统的； 经典的 3．sew vt.缝，缝制 sewing vt.缝纫，缝制品 4．corporation n．公司 5．brand n．商标，牌子 6．suitable adj.合适的 suit vt. vi.适合，使适应 7．budget n．预算 8．visually adv.外表上；视觉地 visual adj.视觉的，视力的 vision n．视力，美景 9．concept n．概念；观念 10．approach n．方法，方式 11．humour n．幽默 12．contemporary adj.当代的 13．contribution n．贡献，捐助 contribute vt.贡献；捐助；投稿 14．citizen n．公民；市民 Ⅱ.短语检测 1．consist of由．..组成 2．stand out突出，显眼 1．However，not all advertising is about selling products and services for a profit. 然而，并非所有的广告都是为了赢利而推销产品和进行服务。 2．Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. 现代的广告必须把最高水平的设计和产品理念相结合，以增强吸引力，这样才能在激烈的竞争中胜出。 1．certain adj.确信的；有把握的；某一；某种 (1)(原句)The classic advertisement is one that gives information about finding certain products. 传统的广告只为找到某种产品提供信息。 (2)Doctors are not certain what causes the disease. 医生们不能确定这种病的病因是什么。 [归纳拓展] certainly adv.当然，无疑，确定 certainly not当然不 be certain/sure of/about sth.对……有把握，确信 be certain/sure to do sth.必定/一定做某事 be certain/sure that/wh-clause确信…… make certain/sure of/that...确保/弄清楚…… It is certain that...……是肯定的 for certain/sure确实，肯定，无疑 (3)There’s a certain Mr.Wang on the phone for you. 有个王先生打电话找你。 (4)I suggest you make certain of your facts before you accuse anybody. 我建议你在指责别人之前先核实一下你所掌握的事实。 注意：当主语为人时，表语中用certain或sure皆可；但如果用it作形式主语时，表语只能用certain。 [即时跟踪] (1)选词填空　 ①If you do this，you are certain/sure to be found out. ②It’s certain that he’ll come tomorrow. ③Be sure to turn off the light when leave. (2)你要想准时到达那里就最好马上走。 You’d better leave now if you want to make certain of getting there on time. 2．suitable adj.适当的；合适的；适宜的 (1)(原句)However，this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place. 然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不合适了。 [归纳拓展] suit v.?使